Welcome to the exclusive hub for The Product Bosses! If you're here, it means you are a proud owner of a product-based business, dedicated to making your brand stand out in a crowded market! We understand the unique challenges and opportunities that come with building and scaling a product-based business. Our mission is to provide you with the tools, insights, and inspiration you need to elevate your brand to new heights.

Tips for Creating Your Visual Brand from Scratch

1. Understand Your Brand Identity

Your brand identity encompasses your logo, typefaces, color palette, and overall aesthetic. But remember, your logo is not your brand. Your brand is the reputation you build, the feelings people get when they interact with your business, and the experiences they have with your products. As Winnie the Pooh wisely said, "How do you spell love?" and Piglet replied, "You don't spell love, Piglet. You feel it." That’s the essence of your brand.

2. Create Pinterest Boards for Inspiration

Get organized with Pinterest! Create separate boards for different elements of your brand:

  • Logo Inspiration: Pin logos that catch your eye and fit your brand’s vibe.

  • Color Palette: Gather color combinations that speak to you.

  • Typeface Combinations: Find font pairings you love.

  • Overall Vibe: Collect images and designs that capture the feel of your brand.

Having all these visuals in one place helps you see what you're naturally drawn to. Plus, if you’re working with a designer, sharing these boards can make communication so much smoother.

3. Get Creative on Canva

Become your own graphic designer with Canva! Use your Pinterest boards as inspiration and start playing around with different compositions and combinations. Just keep legibility in mind—your designs should be easy to read and understand.

Pro Tip: If your logo doesn’t work in black and white, it won’t work in color. Start by creating a black and white version of your logo and scale it down to the size of a thumbnail. If it’s still clear and recognizable, you’re on the right track. Legibility and recall are crucial, especially when you’re just starting out.

These tips should give you a solid foundation for building a strong visual brand. Remember, your brand is about more than just visuals—it’s the entire experience you create for your customers. So, get inspired, have fun with the process, and build something that truly represents your business.

If you’d rather press the easy button and have a professional brand created for you, schedule an appointment below:

“I didn’t know I needed Janis.”

“She will open your eyes to marketing ideas that will literally blow your mind. She does this while making you laugh and giving you a sense of confidence you never knew you had. I didn’t know I could have a worthy brand until I had the privilege of working with Janis.”

– Melanie B.